They know you already. Now win the conversation.

14 techniques, explained plainly, with what they sound like and where they go wrong.

Getting in the door

Treat the person between you and the decision-maker as an ally, not an obstacle.

Every decision-maker in the room: two people, four legs.

Answer a question with a question, so you hear the real concern first.

Start with their problem, show what solves it, say what it means for them.

A short question that checks agreement as you go.

Acknowledge a concern, show others shared it, share what they discovered.

The old rule, and the better modern version.

Talk as if the decision is already made, and ask about the details.

Remove something, and people often want it more.

Ask for the decision, then stay quiet.

The moments a buyer starts to picture owning it.

A popular body-language hint that attention is fading.

Faster blinking can mean stress or heavy thinking. It is not a lie detector.

Open hands read as open and honest. Use your own, read theirs lightly.

Packages from £329 a month. You approve everything.