Getting in the door

The four-legger

Every decision-maker in the room: two people, four legs.

What it is

A "four-legged" meeting has every person who signs off on the decision present. The opposite, a "one-legger", ends with "I need to talk to my partner" and the deal stalls. Some teams also use the term for a joint call with two salespeople.

How to use it

  • Ask early: "Apart from you, who else is involved in deciding on this?"
  • Book the meeting when everyone who decides can attend, even if that means waiting a week.
  • If someone cannot make it, agree what they will need to see, and offer a short follow-up call with them.

What it sounds like

You: Before we book, who else would want a say in a decision like this?

Prospect: My business partner, Dan.

You: Great. Shall we find a time that works for both of you, so you can ask everything in one go?

Where it goes wrong

Do not refuse to talk to one decision-maker. Just be clear that you will present once both can see it.

Watch it

Stay front of mind.

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