Feel, felt, found
Acknowledge a concern, show others shared it, share what they discovered.
What it is
A three-step way to handle an objection: "I understand how you feel. Others have felt the same. What they found was…". It shows empathy and gives social proof in one breath.
How to use it
- Feel: acknowledge the concern genuinely.
- Felt: say others had the same worry. Only if it is true.
- Found: share a real outcome, ideally a specific one.
What it sounds like
Prospect: I don't want to sound like a robot on LinkedIn.
You: I get that. A lot of owners worried about exactly that before they started. What they found was that because they approve every post and we build it from their own words, people assume they wrote it themselves.
Where it goes wrong
The formula is well known, so say it in your own words. Never invent the "others". Use real clients or leave it out.