Problem, feature, benefit
Start with their problem, show what solves it, say what it means for them.
What it is
A three-part way to present anything. Name the problem the buyer told you about, show the feature that addresses it, then say the benefit in their terms.
How to use it
- Problem: use their words, from your earlier questions.
- Feature: one specific thing you do.
- Benefit: what changes for them, ideally in time, money or results.
What it sounds like
Problem: You said your LinkedIn goes quiet whenever you are busy with clients.
Feature: We write and schedule two posts a week, a month in advance.
Benefit: So buyers keep hearing from you in exactly the months you have no time to post.
Where it goes wrong
A feature with no confirmed problem behind it is just noise. If you have not found the problem yet, ask more questions first.