How often should a small business post on LinkedIn, send emails and blog?

A good starting point for most small businesses is two LinkedIn posts a week, one email to your list every two weeks and one blog a week. That's often enough to stay front of mind, and steady enough to keep up without burning out.

Why consistency beats volume

Most buyers aren't ready to buy the day they first see you. What matters is that when they are ready, yours is the name they already know. That comes from turning up regularly over months, not from one busy week followed by silence.

Posting every day sounds impressive, but most owners can't keep it up. Quality drops, the posts start to feel forced, and then they stop altogether. A smaller rhythm you can hold for a year will beat a big one you hold for a fortnight.

LinkedIn: twice a week

Two posts a week gives your network a reason to see you every few days without crowding their feed. It also leaves you time to reply to comments, which matters as much as the post itself.

Spread them out — for example Tuesday and Thursday mornings — so each post has room to breathe.

Email: every two weeks

Email reaches people who have already put their hand up. Every two weeks is regular enough that they remember who you are, and rare enough that each email feels worth opening.

Keep each one about one useful idea, with one clear next step.

Blog: once a week

A blog is the piece that keeps working after you've posted it. Each article answers a question your buyers type into Google or ask an AI assistant. One a week builds a library of answers that brings people to you for years.

Your blogs also feed everything else: one article can become two LinkedIn posts and the heart of your next email.

What this looks like in a month

Over a typical month this rhythm comes to:

8 LinkedIn posts
4 blogs
2 email campaigns

When to do more (or less)

Start here, then watch what happens. If your posts get good conversations going, add a third. If your email list is small, every two weeks is still right — focus on growing the list. Change one thing at a time so you know what made the difference.

Key takeaways

✓ Two LinkedIn posts a week, one email every two weeks and one blog a week is a sensible start.
✓ A rhythm you can keep for a year beats a burst you can't.
✓ One blog can feed your posts and emails, so nothing is wasted.